On the one hand you have folks that are ignorant of the basics of nutrition and physical activity, myself included to a certan degree. Add to that, I want it to happen NOW.

On the other, you have a BILLION dollar business that capitalizes on that ignorance and has slick marketing and promotion to seduce the senses.

For me, every step of the way is a battle to walk that fine line between both situations. I try to educate myself as much as I can and try to limit external stimuli like magazines and tv, especially ads.

Sadly what low-fat and low-carb has proved is we have a LONG way to go before the masses wise up.